Constant website growth is vital for the long-term success of any online business, says Lithuanian entrepreneur Modestas Mankus.
With so many businesses going online, especially since COVID-19 devastated so many physical stores, the need for a quality website has become more critical than ever. To give some advice on website growth Modestas Mankus, the founder of Talks Media Group who operate Our Culture and Vlogging.co.uk, revealed his top five tips for businesses looking to grow their website.
Your Content Is King
Develop a strategy for the content that surrounds your niche and then push it as much as possible. Quality is not enough when it comes to content. Quantity is just as significant. Writing a blog isn’t optional anymore. Small, medium and even big businesses should utilise written content to bring in sales and leads.
Clear & Persuasive Call to Action
Your call to action should be straightforward but not dull. For example, ‘Subscribe’ is fine, but if you give away a free trial, ‘Try for free’ might be more appealing than ‘Grab a free trial’. The call to action must be inviting and support the text surrounding, guiding the visitor to convert.
Optimise For Mobile
Even in 2021, it is astounding to think that so many web pages are poorly optimised for mobile phones. Having non-existent menus or fonts that scroll out of the screen is one way to drive potential customers away. Test your website from different devices, check for harmful code and markup language. Most importantly, don’t forget that speed is vital for your website to provide visitors with the user experience you hope to give.
Know Your Audience
This point seems straightforward, but so many brands miss out on this. Age, gender, location, job titles are fundamental properties you need to know about your audience before developing a website. From the language you use to the font size, all of these elements will affect how user-friendly your website is, and if your audience doesn’t dig it, they will leave your website and go to a competitor that understands them.
Don’t Undervalue SEO
Many SEO factors determine how well your website ranks on Google, Bing, and other search engines. Unfortunately, the truth is no SEO agency or expert can guarantee any position on any term; it’s simply not possible. Nevertheless, SEO should be a priority alongside the design of your website from the start of its creation to its launch. From tools like SEMrush to Ahrefs, you won’t have all the answers in one place, but it’s essential to understand what can be improved, even if it’s minor changes that search engines nod at.
Utilise Social Media
Reaching your audience via search engines is excellent but utilising social media to grow your visitor numbers should also be on your growth plan. From Instagram stories to Pinterest pins, let people know about your website through channels that engage with your company’s niche. If you’re unsure which social media platforms to use, look at your competitors or go back to my previous point and learn your target audience.
In all honesty, creating a functioning website can take weeks and months. Yet, it is the painful, ongoing process that leads to big organic audiences visiting and converting. Thus, mastering the art of website growth is improbable. Lastly, if your website’s success seems far away, it won’t be if you act. From a simple content planner to newly updated descriptions of your pages, continuous changes will help you grow and see the bigger vision for your website as it keeps moving forward.